Welcome to United Capital Northern Shenandoah Valley

Experience wealth management, reimagined.

Get clarity and control over your financial life — and focus on living the life you really want. See how we help you do it.

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Awarded #2 on Barron's Top 40 independent advisory firm list for 2018*

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About Our Office

The United Capital team in Northern Shenandoah Valley, formerly HFI Wealth Management, provides financial advice and investment counseling to help you achieve your financial goals. As one of our clients, you will have a personal financial adviser who will coordinate the management of your investment portfolio with specialists in the areas of Investment Management, Tax Planning, Risk Management, Retirement Planning, and Estate Planning.

Your adviser is always available to you and will also provide:

  • Online access to a dashboard summarizing your account balances and distribution
  • Regular updates and summaries of your portfolio’s performance
  • Formal meetings to conduct a full portfolio review
  • Regular updates describing relevant market trends and the economy
  • Other interesting items and tidbits as your adviser comes across them

The Northern Shenandoah team is committed to giving back and improving the lives of our community members. We are a proud supporter of several local events and programs including:

Our team also supports the Shepherd University Financial Planning Program through scholarships and our office Managing Director, Rob Hoxton, serves as a teacher for Financial Planning Development

We are also located in Winchester, VA

Think Ahead: Ten Reasons Why You Need A Financial Planner

Would you rather live rich or die rich? Is it even possible to live rich on the resources available to you? What is your own personal definition of living richly? Have you ever thought about the factors that drive your money decisions? 

Where do you fall on a continuum of money attitudes? Do you make decisions based primarily on fear and uncertainty about the future? Or do you believe in spending whatever money you have now, indulging your whims for a new car or a luxury vacation, without focusing on future needs?

Have you ever made a money mistake that undercut or sabotaged your budget or your future plans? More than ever, because of the increasing complexity of our fast-changing financial world, these are questions we all need to answer.  

Despite--and to some extent, because of--the proliferation of electronic systems such as retirement calculators and robo advisers, we believe that it is more important than ever to: 

  • Have a carefully thought-out and tested financial plan, based on your personal values and priorities, that can guide you throughout the decades
  • Craft, monitor, and adjust the plan to keep you on track as your life experiences and goals change

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The Money Code

Does it seem like there is never enough money to do everything you want? Do you want to feel confident about the financial decisions you make? Have you ever felt frustrated talking about money with your loved ones? You are not alone. Unfortunately, most of us were never taught how to think and communicate about money. The Money Code is a modern tale of one person's journey to uncover the five secrets to living his one best financial life. Through his voyage, you will learn how to:

  • Prevent bad decisions about money
  • Identify your Money Mind, Fear, Happiness, or Commitment and how it affects every financial decision you make
  • Use a custom checklist to improve your entire financial life
  • Clearly discuss decisions about money with the ones you love
  • Finally take control of your financial life

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Quarterly Commentary

United Capital Economic and Market Review

Q2 2018 Commentary

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United Capital Economic and Market Review

Q1 2018 Commentary

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United Capital Economic and Market Review

Q4 2017 Commentary

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United Capital Economic and Market Review

Q3 2017 Commentary

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The information being provided is strictly as a courtesy. When you link to any of the web sites provided herewith, you are leaving this site. We make no representations as to the completeness or accuracy of the information provided at these sites. Nor is United Capital liable for any direct or indirect technical or system issues or any consequences arising out of your access to or your use of third party technology, sites, information and programs made available through this site. By clicking on the link above you will leave our web site and assume total responsibility and risk for your use of the site you are linking to.

Why United Capital?

Financial Life Management

We’re not the typical wealth management firm. We looked around the industry and thought that there was a better way. So we created it. We developed a process that’s focused on helping you live your ideal life. One that continually adapts to the changing world and your changing circumstances. We call it Financial Life Management. And it’s totally unlike anything you’ve experienced before.

A Unique Approach

We’ll take the time to get to know you and understand the life you want to live. With collaborative, engaging digital tools, we’ll work with you to create a clear framework for living your ideal life. The result is a plan that’s dynamic and personalized — not one-and-done or one-size-fits-all.

Real Results

We help you align your decision-making with your ideal life, so you can achieve balance — and a healthy relationship with your money. That means we go beyond investments and investment results to help you live the life you want today. After all, isn’t that what a wealth manager is for?

United Capital: Imagine

Rob Hoxton
Managing Director
Julia M. Connell
Managing Director
Amanda Runkles
Wealth Manager
Leota Trainor
Administrative Manager
Tracy Drumheller
Administrative Manager
Christopher J. Dorsey
Investment Management Advocate
Stacy Lindberg
Director of Operations
​Josh Williams
Relationship Manager
Alejandra Puebla
Client Services Specialist
Dave Cass
Regional Director, Risk Management
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Rob Hoxton, CFP®, AAMS, AIF®

Managing Director

rob.hoxton@unitedcp.com
Connect on LinkedIn

Rob Hoxton, Managing Director of the United Capital team in Northern Shenandoah Valley, entered the financial services industry in 1986. Prior to joining HFI, Rob worked with American International Group (AIG), a leading provider of insurance and financial services based in New York. He returned to West Virginia with his wife, Mary Logan Hoxton, in 1990.

Rob is a graduate of North Carolina State University in Raleigh and from the Certified Financial Planning Professional Program of the College for Financial Planning in Denver.

Professional Affiliations:

  • Certified Financial Planner
  • Accredited Investment Fiduciary (AIF®)
  • America’s 150 Best Advisors for Doctors, Medical Economics
  • Author, GROW GREENR, Ten Steps to a Richer Life
  • Quoted in Business Week, The Wall Street Journal and many other periodicals
  • Financial Planning Columnist, The Journal and the Spirit of Jefferson Farmer’s Advocate
  • Member Financial Planning Association Board of Directors (2011–2013)
  • Founder, The Rural Financial Planning Project


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Julia M. Connell, CFP®, MBA, MSFP, MPAS℠

Managing Director

julia.connell@unitedcp.com
Connect on LinkedIn

Julia Connell, Managing Director of the United Capital team in Northern Shenandoah Valley began her career in the financial services industry by working as the Chief Financial Officer for Jefferson Memorial Hospital. She also worked as a financial consultant to the healthcare industry and has extensive knowledge of medical practices in the area of financial management. Julia joined Hoxton Financial and continued with HFI Wealth Management as partner and senior wealth adviser.

Julia is a graduate of Shepherd University with a Bachelor’s Degree in Business Administration with a concentration in Accounting. She earned her Master’s Degree in Business Administration from West Virginia University. Julia is a Certified Financial Planner and holds a Master’s Degree Financial Planning from the College for Financial Planning in Denver where she also completed the Certified Financial Planner Professional Education Program.

As a Managing Director and financial planner, Julia works with clients to bring understanding and discipline to the financial choices people make in their everyday lives.

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Amanda Runkles, CPA, CFP®, PFS℠

Wealth Manager

amanda.runkles@unitedcp.com
Connect on LinkedIn

Amanda Runkles joined HFI Wealth Management, now the United Capital office in Northern Shenandoah Valley, in 2011 after spending seven years in public accounting, where she specialized in Bank Audits and Tax Preparation. Under HFI Wealth Management, Amanda served as the Director of Financial Planning in our Shepherdstown location. She worked closely with clients to tailor recommendations specifically in the areas of Retirement Planning, Cash Flow and Investment Management, and other specialty areas of Tax, Insurance and Estate Planning.

Amanda is a graduate of West Virginia University, where she obtained a Bachelor of Science in Business Administration with a concentration in Accounting and a minor in Spanish. Amanda became a Certified Public Accountant in 2008, an Investment Adviser Representative in 2011, a Personal Financial Specialist (PFS℠) in 2012 and a CERTIFIED FINANCIAL PLANNER (CFP®) professional in 2013.

Her education and experience in Financial Planning, Investment Management and Tax Issues make Amanda a valuable member of the United Capital team.

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Leota Trainor

Administrative Manager

leota.trainor@unitedcp.com

Leota Trainor brings 27 years of experience in the financial advising industry with extensive knowledge of firm operations and extensive knowledge in internal office support. Her depth of experience has enabled her to be an integral part of HFI, now United Capital, supporting its growth into a member of the United Capital family and the successful financial adviser firm it is today.

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Tracy Drumheller

Administrative Manager

tracy.drumheller@unitedcp.com

As our Administrative Manager with the United Capital Winchester office, Tracy Drumheller is the first point of contact for our clients. In this multifaceted role, she strives to make their experience exceptional and is the key to keeping our office running smoothly in all areas. Tracy will assist the Managing Director, Wealth Managers and Relationship Managers with client needs.

Tracy holds a Bachelor of Science in Education from Bloomsburg University, Bloomsburg, Pennsylvania, and has over 13 years of administrative experience, having been employed prior to joining United Capital at Amherst Family Practice in Winchester, Virginia. In her past, she enjoyed positions as a Flight Attendant and Reservation Team Leader with People Express Airlines and as an Education Specialist in Winchester, Virginia.

Tracy’s family is at the center of her life, and she is very proud of her two adult children, Jaclyn and Zachary. Traveling with her husband, helping others, baking, reading a good book, going to concerts, playing games and sharing good food with family and friends make her smile. She gets pretty excited about collegiate-level sports and is an avid supporter of The University of Virginia. Go HOOS!

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Christopher J. Dorsey, CFA, MSF

Investment Management Advocate

Chris Dorsey is an Investment Management Advocate at United Capital Financial Advisers, LLC. His duties include managing custom investment portfolios for clients, recommending appropriate investment strategies and asset allocations for clients and assisting advisers in aspects of the financial planning process related to investment management.

Prior to joining United Capital, Chris held the position of Chief Investment Officer at HFI Wealth Management, now United Capital. During his time at HFI Wealth Management, Chris developed proprietary investment strategies covering a broad range of asset classes and spanning the global marketplace. He utilized both fundamental and technical analysis research to create and manage unique and custom investment portfolios for clients including high net-worth individuals, endowments and foundations. Chris also ran weekly investment team meetings at HFI and authored monthly, quarterly and annual commentaries that included analysis of the markets, economies and forecasts for the aforementioned.

Chris is a graduate of Virginia Tech where he received his Bachelor’s Degree in Economics with a minor in Business. Chris also attended the University of Denver where he received his Master of Science Degree in Finance with a concentration in Investments. While completing his Master’s degree, Chris held the position of President of the Marsico Investment Team in the Daniel’s College of Business. Chris also holds the Chartered Financial Analysts® (CFA®) designation and has been quoted in periodicals such as the Wall Street Transcript.

Chris lives in Northern Virginia with his wife, Amanda, and their pug, Breck. He enjoys camping, golf and is an avid snowboarder.

Representative is an employee of United Capital. United Capital and WPC are separate and unrelated companies.

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Stacy Lindberg

Director of Operations

stacy.lindberg@unitedcp.com

Stacy Lindberg is responsible for planning, directing and coordinating the activities of daily operations at the United Capital office in Northern Shenandoah Valley. Her responsibilities include oversight and revenue potential, revenue tracking, monthly P&L, budget, compliance and HR. She is also highly skilled in systems oversight of Salesforce, Envestnet and various custodian implementation, with an adherence to accuracy.

Stacy graduated with honors from Shepherd University and holds a BS in Political Science. She also holds an MA from Marshall University. Stacy brings with her over 20 years of experience in the financial service industry, nine with HFI Wealth Management (now United Capital) and 14 years owning and operating a mortgage company.

She enjoys tennis, hiking and gardening. Stacy lives in Kearneysville, West Virginia, with her husband and two children.

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​Josh Williams

Relationship Manager

josh.williams@unitedcp.com

Josh Williams is a Relationship Manager for United Capital’s Winchester office. He is responsible for interacting with clients on a range of matters, helping to ensure follow-through on all commitments to provide an overall positive client experience.

Prior to joining United Capital, Josh worked in the financial services division of the National Automobile Dealers Association (NADA).  There, for over 11 years, he specialized in the administration and day-to-day operation of retirement plans for clients nationally. Josh holds a BS in Business Administration from Shepherd University, where he graduated Summa Cum Laude and received the McMurran Scholar Award.

Josh lives in Winchester with his wife, Jackie, and daughter, Hailey. In his spare time, he enjoys fitness activities, crosswords and grilling. Josh is a sports enthusiast who plays golf and is a supporter of the local teams, especially the Washington Redskins.

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Alejandra Puebla

Client Services Specialist

alejandra.puebla@unitedcp.com
972.822.2087

Alejandra Puebla graduated from the University of Texas at Arlington in 2015. She joined United Capital in March 2016 as a Temp for Virtual Service Desk and became a permanent employee in September 2016.

Her hobbies include painting, outdoor activities and spending time with friends and family.

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Dave Cass

Regional Director, Risk Management

Dave has provided investment, insurance and financial planning expertise to financial advisers and retail clients during his career. He began as a financial adviser for Edward Jones and had the distinction of being named a Limited Partner. Also at Jones, Dave was Director of the Political Action Task Force for the state of Ohio, in which he formulated the strategy and led the efforts to lobby the elected state and federal representatives concerning crucial industry issues. Dave was also an adviser and Branch Manager for a Merrill Lynch office. In that capacity, he provided his institutional and retail clients financial planning expertise including investment management, retirement and legacy planning. He has worked for major insurance carriers, including John Hancock, Travelers, Lincoln and Sun Life as a Division Sales Manager. He was integral in planning a strategy and implementing it to help financial advisers and their clients access the products, tools and expertise these carriers have at their disposal. In this role, Dave was also a leader in measured performance. Throughout his career in the financial services industry, Dave's number one goal, no matter the capacity, has been to always do what is right for the client.

Previous experience:

  • Financial Adviser and Limited Partner with Edward Jones
  • Financial Adviser and Branch Manager with Merrill Lynch
  • Regional Sales Manager with four Fortune 500 Companies in the Financial Services sector providing point of sales service in both annuities and life insurance, to financial adviser and their clients
  • Director of Business Development for Arthur Andersen in the central Ohio area for both Business Consulting and Tax & Audit divisions
  • Vice President at General American Life Insurance in the Private Placement division

Education and designations:

  • BS, The Ohio State University

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8530 Shepherdstown Pike
Shepherdstown, WV 25443
304-876-2619

*Award not indicative of investment performance.