Meet Joe Duran, Our Founder

Helping People Live Richly

United Capital Founder and CEO, Joe Duran, created our company to help people live richly.

An Unimaginable Outcome

Joe Duran was 34 years old when he and his partners sold their company to General Electric—an unimaginable outcome considering his childhood. Today, he leads the number two U.S. independent advisory firm.*

Read Joe's Story

Why We Built United Capital

When it comes to money, what most advisors talk to you about is not what you talk about. Joe explains the critical difference between the traditional approach to wealth management and Financial Life Management.

Learn Why Joe Duran Build United Capital

How FinLife Helps Advisors

Joe talks about how FinLife® helps financial advisors get inside their clients' heads.

Read the Investment News Article

5 Financial Secrets To Living the Life You Want

The Money Code book helps you improve your financial life right now.

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Speak With a Financial Advisor

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*Barron’s 2018 Top 40 Independent Advisory Firm list. Awards are not indicative of investment performance.