Investment Management

Welcome to Guidance-Driven Investing

Ultimately, money is a resource to help your clients live their best possible lives. Because their goals and needs are unique, we believe their investment portfolios should be, too.

Our process is different and straightforward. We’ve generated three advisor-driven steps to ensure your clients’ money and investments support what matters most to them:

Step 1

Understand your clients’ goals and help them make informed, intentional decisions.

Step 2

Build their financial plans, so your clients’ investments work toward helping them achieve their goals.

Step 3

Construct your clients’ personalized portfolios.


You deliver a portfolio to your clients that’s integrated with their financial plan and customized just for them.

There’s no one-size-fits-all portfolio. That’s why we developed the InvestmentViewfinder. The InvestmentViewfinder clarifies your clients’ choices and facilitates a collaborative, open conversation between you and your clients:

Distinguish four investment attributes important to every investor.

Understand the trade-offs of those attributes.

Prioritize the attributes based on the trade-offs your clients are willing to make in order to create their customized portfolios.


Evaluate Your Client’s Current Portfolio
Having set your client’s preferences, your client now has a clear vision of what’s most important to him or her with regard to investments. Based on those attributes, the InvestmentViewfinder (with analytics provided by Morningstar®) analyzes the existing portfolio to identify any gaps or shortfalls.

Portfolio Builder: Tailor Your Client’s Portfolio
From there, you create a unique portfolio for your client, combining a core strategy with complimentary specialized strategies that align with your client’s individual preferences. You can change or adjust the portfolio to your client’s needs as his or her life evolves.

Building a Personalized Portfolio
The illustrations below show how a combination of strategies or managers might be used for people with different preferences. Even though all three of the individuals might have the same target risk profile, for example 60/40, each individual has a different and unique portfolio.


Transform Portfolios From Standard to Personalized


An Investment Proposal to Empower Your Clients Around Their Investments

Investing involves risk, and clients should carefully consider their own investment objectives and never rely on any single chart, graph, or marketing piece to make decisions. The information contained herein is intended for information only, is not a recommendation to buy or sell any securities, and should not be considered investment advice. There are no investment strategies that guarantee a profit or protect against loss.