At United Capital Rapid City, formerly Purple Wealth, we coach individuals and families on how to better align all the financial issues in their life with their goals and values to create their one best life. We’ve been planning financial futures for over four decades with client relationships that go back several generations. We’ve worked hard to earn our clients’ trust, and to help them pursue their financial dreams and more. We’d like to help your family too; to look beyond your financial success and pursue so much more.
At United Capital Rapid City we have access to cutting edge tools and technologies specifically designed to help enhance and improve the client experience. We focus on what truly matters to you and what you want your money to accomplish.
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We believe a persons financial life isn’t just about money; it’s about a their entire life. We help clients make better decisions by using our judgement, creativity, and empathy to guide and optimize how they make financial decisions.
That’s why we built United Capital: to reimagine wealth management so that money serves our clients and the life they want, not the other way around.
Money means something different to each of us. Whether you see it as a way to enjoy life, protect yourself from pain or take care of the ones you love, the way you feel about money effects the financial decisions you make every day.
When you understand what your money means to you, you can make clear, smart choices about your financial life.
Our advisors have access to many high-quality services that enable us to ensure that your money is always working throughout your life towards the life you want.Speak With A Financial Advisor
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Securities offered through Cetera Advisor Networks LLC (“Cetera”), member FINRA/SIPC. Investment Advisory services offered through United Capital Financial Advisers, LLC (“United Capital”), an investment adviser registered with the SEC. Cetera is under separate ownership from any other named entity.