Welcome to Purple Wealth

Experience wealth management, reimagined.

Get clarity and control over your financial life — and focus on living the life you really want. See how we help you do it.

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About Our Office

At Purple Wealth, we coach individuals and families on how to better align all the financial issues in their life with their goals and values to create their one best life. We’ve been planning financial futures for over four decades with client relationships that go back several generations. We’ve worked hard to earn our clients’ trust, and to help them pursue their financial dreams and more. We’d like to help your family too; to look beyond your financial success and pursue so much more—Purple Wealth.

Now in partnership with United Capital Financial Advisers, we have access to cutting edge tools and technologies specifically designed to help enhance and improve the client experience. At United Capital, they focus on what truly matters to you and what you want your money to accomplish.

Thank you for visiting our website and learning more about us. Click on the following links provided below for more information on the services we provide our clients.

Why We Exist

What is Purple Wealth

Why United Capital?

Financial Life Management

We’re not the typical wealth management firm. We looked around the industry and thought that there was a better way. So we created it. We developed a process that’s focused on helping you live your ideal life. One that continually adapts to the changing world and your changing circumstances. We call it Financial Life Management. And it’s totally unlike anything you’ve experienced before.

A Unique Approach

We’ll take the time to get to know you and understand the life you want to live. With collaborative, engaging digital tools, we’ll work with you to create a clear framework for living your ideal life. The result is a plan that’s dynamic and personalized — not one-and-done or one-size-fits-all.

Real Results

We help you align your decision-making with your ideal life, so you can achieve balance — and a healthy relationship with your money. That means we go beyond investments and investment results to help you live the life you want today. After all, isn’t that what a wealth manager is for?

United Capital: Imagine

Eric Lee
Independent Wealth Adviser
Corrie Pfeifle
Operations Director
Michelle Radke
Client Services Manager
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Eric Lee

Independent Wealth Adviser

eric@purplewealthllc.com

Eric Lee is the Founder of Purple Wealth and is now an Independent Wealth Adviser with United Capital. He is in his 22nd year in the profession of financial advice. As a second-generation adviser, he was raised around the investment business. In the summer of eighth grade, Eric’s father required him to start investing 50 percent of his lawn-mowing earnings into a solid investment company. He still owns that investment today, which formed the foundation of his belief in long-term investing. In the ninth grade, Eric dabbled in purchasing stock options on a national restaurant chain. This experience taught him firsthand the importance of capital preservation and the lifelong lesson that avoiding big investment losses is the key to long-term investment success. Eric began pursuing his entrepreneurial spirit during college, where he started a successful enterprise selling custom-designed T-shirts to fraternities, sororities and various clubs at the University of Wyoming and also his own booth at the 50th annual Sturgis Motorcycle Rally in 1990. The T-shirt business formed a tenacious focus on understanding his customers’ needs and serving their best interests, as well as a burning desire to learn, grow and innovate.

After nine years as a professional Financial Adviser, Eric resigned from Merrill Lynch and the traditional brokerage business in 2001 to found Purple Wealth (formerly known as KT Investment Advisors) because he believed that objective, unbiased financial guidance is a fundamental need for everyone. His vision was simple: Provide a service that he would buy himself if he were the client. Eric says: “I, myself, needed more than simply investment ideas.” Like many of his clients, Eric is a business owner and a professional working fulltime in his business. He has a fulfilling, extraordinarily busy family life, owns investment real estate, and has multiple types of investment accounts. He juggles the responsibility of supporting his immediate family and the needs of extended family as they enter their elder years. Eric understands first hand that investments, insurance, tax planning, employee benefits, estate planning, etc. are continuous and burdensome for many successful families. Eric and the team at Purple Wealth have developed a system to keep all aspects of wealth management highly organized, proactive and focused on turning life’s aspirations into realities. Eric says he’s most proud of how transparent, honest and unbiased his team is with clients in their approach.

Eric’s primary responsibility is to plan and direct all aspects of the firm’s investment strategy. He leads the research, evaluation and selection of investment vehicles for client portfolios. Eric holds the Series 7 and 63 securities registrations as well as Health and Life Insurance licenses. Eric graduated from the University of Wyoming in 1990. In addition to his professional activities, Eric has been an active volunteer in the community, previously serving as President of Big Brothers Big Sisters of the Black Hills, United Way of the Black Hills Board member, Junior Achievement, Wellspring Board Member, Rapid City Regional Hospital Advisory Council and Treasurer for Black Hills Rapids Soccer Club, among others. Eric and his wife, Terri, have two middle school-age daughters.

Registered Administrative Assistant of Cetera Advisor Networks LLC (“Cetera”), member FINRA/SIPC. Cetera is under separate ownership from any other named entity. 

Registered Representative of and offering securities through Cetera Advisor Networks LLC (“Cetera”), member FINRA/SIPC. Investment Advisory services offered through United Capital Financial Advisers, LLC (“United Capital”), an investment adviser registered with the SEC. Consulting services provided by Purple Wealth, LLC (“Purple Wealth”), a registered investment adviser. United Capital and Purple Wealth are separate and unrelated companies. Cetera is under separate ownership from any other named entity.


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Corrie Pfeifle

Operations Director

corrie@purplewealthllc.com

Corrie Pfeifle is responsible for handling the administrative details of client accounts. She is also responsible for maintaining organizational procedures to ensure efficient operations within and between members of the firm. In addition, she is tasked with the administration required to ensure compliance with all regulatory requirements in the financial services industry. Corrie brings over 20 years’ experience in financial services to the team. Corrie spent over 10 years in the banking industry, working in escrow, installment and commercial loans before joining Tom Lee’s independent LPL financial office in 1998. In 2001, Corrie was one of the original members of the Purple Wealth team. In 2011, Corrie earned Specialist-, Associates- and Bachelor-level credentials through LPL Financial’s Admin U. Of 1,584 students in the program, Corrie was one of only 180 nationwide to complete all three levels, focusing on maximizing precision, dedication and efficiency in the areas of client service, office management, leadership, marketing and operations. Corrie serves as the Executive Secretary of the West River Estate and Financial Planning Council. She is originally from Montana but has made Rapid City her home since 1985. She has three grown children and lives in Rapid City with her husband, Dale. Corrie enjoys travel, sports and family get-togethers.

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Michelle Radke

Client Services Manager

michelle@purplewealthllc.com 

Michelle has several years experience in the financial services industry, 10 years in the banking industry and holds insurance licenses with over 5 years of experience. She has served as PTA President and Treasurer at her son's school for over 5 years. Michelle and her husband, Eric, grew up in Rapid City and have 2 boys. Michelle enjoys watching her sons play baseball, family camping trips and the wonderful "free" sport of running. 

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909 St. Joseph Street, 3rd Floor
Rapid City, SD 57701
(605) 342-8840

Securities offered through Cetera Advisor Networks, LLC (“Cetera”), member FINRA/SIPC. Investment Advisory services offered through United Capital Financial Advisers, LLC (“United Capital”), an investment adviser registered with the SEC. Consulting services provided by Purple Wealth, LLC (“Purple Wealth”), a registered investment adviser. United Capital and Purple Wealth are separate and unrelated companies. Cetera is under separate ownership from any other named entity. Check the background of this investment professional on FINRA's BrokerCheck.

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