My wife and I have always detested the monthly statements we’d get from our brokerage firm and custodian. The information felt unnecessarily complicated, far too detailed and really not relevant to any aspect of our lives beyond whatever investment we had with that particular group. I’d look at the first page, ignore all the other pages and then place them on the mail pile and they’d eventually end up in some neat filing system my wife has run for years. Every few years, the drawer is emptied into a big box, dated and placed in the garage. And there they all sit molding away for several years until they finally end up in a recycling facility.
Imagine, though, if you could have a different way to look at your entire financial life. Imagine if you could have a financial report that was really meaningful — that you actually looked forward to receiving. What if it had an updated balance sheet, a list of your financial priorities and an ongoing score to ensure you were on track to living your best financial life; a consolidated list of planning needs met (like insurance and living wills); and a consolidated investment summary you could understand? What if you could actually have your entire financial life in one place? Imagine if it was actually easy to follow and was really engaging, and you could get it on-demand either as a hard copy or electronically whenever you wanted.
That idea is what began a multi-year, multi-million dollar process of inventing the nation’s first truly dynamic, engaging and all-encompassing financial report. With that first spark of an idea, we have now created a completely personalized dynamic report that incorporates our clients’ entire financial lives, which we call their Guidebook. We think it will change the industry, revolutionize what people expect from their financial institution and help United Capital maintain its position as one of the nation’s leading and most creative independent wealth management firms.
Just as important, the technology that drives the Guidebook frees up valuable time for our brilliant advisers to spend more time where they should be: in front of our clients, helping them tackle their toughest questions, and giving them comfort about how to deal with life’s financial surprises. In the first few months since the release, we are approaching 1,500 Guidebooks delivered to our clients, and the feedback has been overwhelmingly positive. Words like “Wow!” “Finally!” “I’ve never seen anything like this!” and “Thank you, this is awesome!” Nothing is more gratifying for all of us. This is innovation at work that helps us do what we love to do: improve lives.
So goodbye to those stacks of paper drifting around my house and welcome to a new age; I can’t say we’ll be missing them.